Westwood One Announced Monday A Group Deal With Citadel Broadcasting to Provide the Radio Broadcaster’s Local Station Web Sites With Online Traffic and Local News.
NOVEMBER 26, 2007
Westwood One announced Monday a group deal with Citadel Broadcasting to provide the radio broadcaster’s local station Web sites with online traffic and local news. By Jan. 1, 2008, RealTraffic will debut on 50 Citadel Web sites and MetroWebNews will debut on more than 200 Citadel sites.
“This partnership with Citadel represents our largest distribution deal of our key Metro assets with any media entity to date,” said Gary Krantz, chief digital officer for Westwood. “As Citadel aggressively rolls out their digital platform, we are excited to work closely with Citadel Interactive to create compelling local content to their growing list of radio station Web sites.”
Both RealTraffic and MetroWebNews will be integrated into Citadel’s Web sites. RealTraffic provides live traffic maps, driving directions, personalized commute pages, email and mobile traffic alerts. MetroWebNews provides local, statewide and regional news content, audio and imagery for 75 customizable categories.
http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1003677642
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