Verifone announces preferred US reseller program

The co announces a new U.S. preferred reseller program aimed at enhancing the ability of key distributors to speedily deliver more competitive and customized product solutions to merchants. Resellers will be able to participate in select, enhanced programs with VeriFone, including expanded product offerings, enhanced services and faster product delivery. Cos who have signed up for the new program include The Phoenix Group, POS Portal, and Alliance Data.

Expanded Product Offerings, Enhanced Services and Speedier Product Delivery Equip
Resellers for Greater Customization, More Competitive Merchant Bids

SAN JOSE, Calif., Apr 17, 2008 (BUSINESS WIRE) — VeriFone Holdings, Inc. (PAY)
today announced a new U.S. preferred reseller program aimed at enhancing the
ability of key distributors to speedily deliver more competitive and customized
product solutions to merchants.

Resellers will be able to participate in select, enhanced programs with VeriFone,
including expanded product offerings, enhanced services and faster product
delivery. Companies who have signed up for the new program include The Phoenix
Group, POS Portal, and Alliance Data.

“We’re providing an opportunity for preferred resellers to more closely partner
with VeriFone,” said Jeff Dumbrell, VeriFone senior vice president, North America
- Financial Systems. “Taking advantage of enhanced services and programs will
enable them to provide more competitive and customized solutions and also to
provide their customers with access to marketing programs, incentives and other
specialized offerings.”

Among the enhanced services preferred resellers can take advantage of are full
array deployment, key injection, access to multiple, geographically dispersed
distribution points, and support in developing customized reporting and product
offerings.

“Expanding an already fruitful, long-standing relationship with VeriFone enables
us to better serve our customers and deliver a wider range of services to
merchant locations,” said Scott Rutledge, president of The Phoenix Group. “This
new program makes VeriFone and us more nimble and better able to react quickly to
merchant needs while delivering truly customized end-to-end solutions to the
market.”

VeriFone provides a comprehensive and mutually profitable range of partner
support programs focused on establishing and maintaining long-standing
partnerships with developers, financial institutions, payment processors and
service providers. Partnerships are a key element in VeriFone’s standing as the
global leader in providing technology that enables electronic payment
transactions and value-added services at the point of sale.

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Technorati Tags: Alliance Data, Array, Business Wire, Customized Solutions, Delivery Companies, Deployment, Distribution Points, Enhanced Services, Incentives, Marketing Programs, Merchants, Phoenix Group, President North, Product Delivery, Product Offerings, Product Solutions, Reseller Program, Resellers, Senior Vice President, Verifone