Update: Focus and Dentsu JV
Sohu IT, 7/10/08
A source has revealed that the joint venture formed between Japanese advertising firm Dentsu and Focus Media (Nasdaq: FMCN) will be officially established in August, and that employees of the new JV will come mainly from Dentsu’s interactive division.
Dentsu will reportedly integrate into the JV its primary Chinese operations, including its Beijing and Shanghai subsidiaries. Focus, too, will integrate its six advertising companies, including Allyes and Young & Demon (Jiahua Hengxun). Dentsu and Focus will share technology and databases in an effort to increase the efficacy of their use of media resources.
Editor’s Note: For more background on this topic, please see “Focus Media, Dentsu Form Online Ad Venture”, MD 1/22/08 issue.
Did you like this? If so, please bookmark it, about it, and subscribe to the blog RSS feed.
Possibly Related Posts:
- DOW JONES NEWSWIRES reports that crime does pay and pays well. $65,000 fine for $2.4 million in illegal trading profits!
- The list of negative sentiments with Americans Now
- That is a joke, look at that caricatural dramatisation
- Foreclosures will continue because the values of homes will continue to go down for some time.
- The markets are going down because we are technically broken NOW

































