Super Bowl Post-Game Report from Keynote Systems Finds Mobile Sports Web Sites Achieve Victory but 12 Advertiser’s Web Sites Fumble Under Pressure

Super Bowl Post-Game Report from Keynote Systems Finds Mobile Sports Web Sites
Achieve Victory but 12 Advertiser’s Web Sites Fumble Under Pressure

– Data Ranks the Performance and Availability of Four Popular Mobile Sports Web
Sites and 44 Super Bowl Advertiser’s Web Sites — Mobile Sports Web Sites Achieve
Victory; Neither Performance or Availability Affected — 12 Advertiser Web Sites
Fumble and Deliver Inconsistent Performance

SAN MATEO, Calif., Feb 05, 2008 (BUSINESS WIRE) — Keynote Competitive Research,
the industry analysis group of Keynote Systems (KEYN), today announced the
results of its Super Bowl XLII 2008 Web site performance challenge which
monitored the performance (responsiveness and reliability) of four leading mobile
sports Web sites and 44 of the Super Bowl advertiser’s Web sites. While the four
mobile Web sites demonstrated an unwavering victory, 12 Super Bowl advertisers
fumbled under pressure encountering significant performance slowdowns and
outages.

Keynote leveraged its globally distributed mobile test & measurement network to
monitor the response time and availability of four mobile sports Web sites: ESPN
(DIS), Yahoo Sports (YHOO), FOX Sports (NWS) and CBS (CBS). Neither availability
nor performance on any of the four sites was affected before, during or after the
game.

“We were both impressed and a little surprised by the performance of the four
mobile Web sites,” said Shlomi Gian, director of mobile business development at
Keynote. “The reliability and quality performance could also indicate that the
sites were built to handle much higher traffic than what is currently generated
by mobile users.”

Using Application Perspective 5.0, Keynote’s market-leading Web site performance
measurement and monitoring service, the company found that approximately 25
percent of the Super Bowl advertiser’s Web sites experienced significant to major
performance slowdowns and outages, including Budlight/Budwiser, Cars.com,
Careerbuilder.com, Hyundai, NFL, Salesgenie.com and Unilever.

Just before the game, between 3:07 and 3:20 pm (PST) and then again from 7:28 to
7:49 pm (PST), both of Anheuser-Busch’s flagship Budlight and Budweiser sites
encountered slowdowns and errors. While normal performance for these sites range
between 3-5 seconds, during these times, performance slowed to as much as 50
seconds and in many cases reported errors to visitor’s Web browsers. These were
also seen on Monday, February 4 between 5:40 to 5:50 am (PST) and 10:10 to 10:20
am (PST).

Cars.com saw performance slowdowns at 4:07 and 4:18 pm (PST). Download speeds
were 200-300 percent slower and appeared to be due to the Web servers taking a
long time to respond to download requests. The situation worsened between 5:30
and 6:00 pm (PST) where downloads, which normally take 4-5 seconds to complete,
were taking as long as 50-60 seconds. Finally, while significant slowdowns or
errors have ceased, data has shown an increase in performance variability that
began on Monday around 10:00 am (PST).

On Super Bowl Sunday, Careerbuilder.com hummed right along without any hiccups.
However, the morning after the game between 10:20 and 10:53 am (PST) Keynote
tracked slowdowns in creating an initial connection to their site.

Hyundai took a few online hits between 5:45 and 6:00 pm (PST) and then again from
6:26 to 6:45 pm (PST). Download times took between 20 and 30 seconds, up from
around three second prior.

The National Football League’s Web site did surprisingly well the week leading up
to and throughout the game. Keynote noticed only some minor slowdowns between
4:40 and 4:52 pm (PST). However, the following morning, between 10:46 and 11:30
am (PST), Keynote saw significant performance slowdowns and some minor outages.
Previous download times took around 6 seconds while during this time, downloads
took as long as 20 to 60 seconds.

Salesgenie.com’s Web site encountered major performance slowdowns — taking as
long as 10-18 seconds from 5 seconds — as well as some errors downloading key
elements on its Web site. These issues were seen between 1:30 and 2:00 pm (PST),
3:49 and 4:20 pm (PST), 5:35 and 6:24 pm (PST), and 7:21 and 8:35 pm (PST).
Additionally, around 5:30 am (PST) on Monday, February 4, Keynote saw major
slowdowns; albeit, at a lower scale.

Unilever, the maker of many domestic products, found its main home page slow down
by as much as 500%, from 6 seconds to as long as 40 seconds. These issues were
isolated between 4:01 and 4:30 pm (PST), 6:43 and 6:51 pm (PST), and 7:51 and
8:04 (PST). Interestingly, beginning around 2:45 am (PST) on Monday, some of
these performance and availability issues continued. These performance slowdowns
appear to be isolated incidents in making the first initial connection to the
company’s Web server(s).

Keynote began collecting Super Bowl advertiser Web site performance data on
Friday, February 1, 2008. The advertisers’ Web sites are being measured every
fifteen minutes from 35 locations in 10 U.S. cities until Wednesday, February 6,
2008, providing an up-to-the-minute barometer of the online experience of the
Super Bowl advertisers’ Web sites. Additional companies monitored include: Audi
of America, Bridgestone Firestone North America, Coca-Cola Co. (CCE), Dell
(DELL), E*TRADE (ETFC), FedEx (FDX), Frito Lay, Gatorade, Garmin GPS (GRMN),
General Motors (GM), GoDaddy.com, Hershey (HSY), Kraft Foods (KFT), New Line,
Paramount Pictures (VIA.B), Pepsi-Cola North America (PEP), Procter & Gamble
(PG), Sony Pictures (SNE), Taco Bell, T-Mobile, Toshiba, Toyota Motor Sales USA,
Universal Pictures, Under Armour (UA), Victoria’s Secret (LTD), Warner Brothers,
Walt Disney Co. (NYSE: DI) and the White House Office of National Drug Control
Policy.

About Keynote

Keynote Systems (KEYN) is the global leader in on-demand test & measurement
solutions for continuously improving the online experience. As an independent and
trusted third-party, Keynote provides IT and marketing executives with an
unbiased view into their Internet services from around the world. For over a
decade, Keynote has been providing measurement data and testing capabilities that
allow companies to understand and improve their customers’ online and mobile
experience. Keynote has four test and measurement businesses: Web performance,
mobile quality, streaming & VoIP, and customer experience/UX. In addition,
Keynote’s industry analysis group called Keynote Competitive Research publishes
proprietary studies measuring customer experience and service levels across a
wide range of industries.

Known as The Mobile and Internet Performance Authority(TM), Keynote has a
market-leading infrastructure of 2,400 measurement computers and mobile devices
in over 240 locations around the world. Keynote also maintains one of the most
representative panels of online users consisting of 160,000 consumers. Keynote’s
on-demand, hassle-free infrastructure allows businesses to access services they
need, when they need them to pinpoint and fix mobile quality and Internet
problems before they impact customers.

Keynote helps over 2,700 corporate customers become “the best of the best” by
helping them improve online business performance and mobile communications
quality. Keynote’s customers represent top Internet and mobile companies
including American Express, BP, Caterpillar, Dell, Disney, eBay, E*TRADE,
Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be
reached at http://www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered
trademarks and The Mobile and Internet Performance Authority and True Experience
are trademarks of Keynote Systems, Inc. Other trademarks are the property of
their respective owners. (C) 2007 Keynote Systems, Inc.

SOURCE: Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305
dberkowitz@keynote.com
or
Citigate Cunningham
Susan Vander May, 415-618-8721
svandermay@citigatecunningham.com

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