Etrade Heads for Higher Opening Today Again. Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown - Keynote to Report the Online Action Play by Play | Investment-blog.net: Stocks, Emerging markets, Bonds, Currencies and Commodities

Etrade Heads for Higher Opening Today Again. Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown - Keynote to Report the Online Action Play by Play

Jan.31, 2008 in Market Outlook

Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown - Keynote to
Report the Online Action Play by Play

– Hard Performance Data, Analysis and Media Briefings Available Immediately
Following the Super Bowl — Data to Rank the Speed and Reliability of Four
Popular Mobile Sports Web Sites, Three Popular Web Sites Streaming Super Bowl
Commercials and 35 Super Bowl Advertiser’s Web Sites — Keynote to
Compare/Contrast Site Performance Before, During and After Super Bowl

SAN MATEO, Calif., Jan 31, 2008 (BUSINESS WIRE) — Keynote Competitive Research,
the industry analysis group of Keynote Systems (KEYN), today announced it would
make itself readily available to media immediately following Super Bowl XLII 2008
for reporting on the technical quality (responsiveness and reliability) of four
leading mobile sports Web sites, three popular sites streaming Super Bowl
commercials and 35 of the Super Bowl advertiser’s Web sites. Media interested in
receiving “Keynote Media Updates” regarding how leading Web sites are performing
during this period of time and/or to schedule an interview on Sunday night or
Monday should email their request to: svandermay@citigatecunningham.com and
dberkowitz@keynote.com.

Leveraging the company’s global test & measurement network, Keynote will collect
mobile performance data to measure the response time and availability of the
following four mobile sports Web sites: ESPN (DIS), Yahoo Sports (YHOO), FOX
Sports (NWS) and CBS (CBS). Keynote will also offer comparisons between the sites
average performance to their Super Bowl Sunday performance.

Using Transaction Perspective(R) 8.0, Keynote’s market-leading Web site
performance measurement and monitoring service, the company will also measure the
performance of three popular sites that will be streaming Super Bowl commercials
online including AOL Sports (TWX), YouTube (GOOG) and MySpace.

Additionally, Keynote will monitor site responsiveness and reliability of 35 of
the Super Bowl advertiser’s Web sites including: Anheuser-Busch (BUD), Audi of
America, Bridgestone Firestone North America, Cars.com, Careerbuilder.com,
Coca-Cola Co. (CCE), Dell (DELL), E*TRADE (ETFC), FedEx (FDX), Frito Lay,
Gatorade, Garmin GPS (GRMN), General Motors (GM), GoDaddy.com, Hershey (HSY),
Hyundai Motor America, Kraft Foods (KFT), NFL, New Line, Paramount Pictures
(VIA.B), Pepsi-Cola North America (PEP), Procter & Gamble (PG), Salesgenie.com,
Sony Pictures (SNE), Taco Bell, T-Mobile, Toshiba, Toyota Motor Sales USA,
Unilever, Universal Pictures, Under Armour (UA), Victoria’s Secret (LTD), Warner
Brothers, Walt Disney Co. (NYSE: DI) and the White House Office of National Drug
Control Policy.

The data used to create Keynote’s Web site performance indices is collected in
real time on an hourly basis from 10 cities across the U.S. providing an
up-to-the-minute barometer of the online Super Bowl experience before, during and
after the game.

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test &
measurement solutions for continuously improving the online experience. As an
independent and trusted third-party, Keynote provides IT and marketing executives
with an unbiased view into their Internet services from around the world. For
over a decade, Keynote has been providing measurement data and testing
capabilities that allow companies to understand and improve their customers’
online and mobile experience. Keynote has four test and measurement businesses:
Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In
addition, Keynote’s industry analysis group called Keynote Competitive Research
publishes proprietary studies measuring customer experience and service levels
across a wide range of industries.

Known as The Mobile and Internet Performance Authority(TM), Keynote has a
market-leading infrastructure of 2,400 measurement computers and mobile devices
in over 240 locations around the world. Keynote also maintains one of the most
representative panels of online users consisting of 160,000 consumers. Keynote’s
on-demand, hassle-free infrastructure allows businesses to access services they
need, when they need them to pinpoint and fix mobile quality and Internet
problems before they impact customers.

Keynote helps over 2,700 corporate customers become “the best of the best” by
helping them improve online business performance and mobile communications
quality. Keynote’s customers represent top Internet and mobile companies
including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile,
E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and
Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be
reached at http://www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered
trademarks and The Mobile and Internet Performance Authority and True Experience
are trademarks of Keynote Systems, Inc. Other trademarks are the property of
their respective owners. (C) 2007 Keynote Systems, Inc.

SOURCE: Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305
dberkowitz@keynote.com
or
Citigate Cunningham
Susan Vander May, 415-618-8721
svandermay@citigatecunningham.com

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