Samsung Electronics America and Circuit City Set New Guinness World Record(TM) for Number of Professional Athletes Gathered to Sign Autographs, as Part of the ”HD Hero Days” Campaign

Jan.10, 2008 in Market Outlook

Samsung Electronics America and Circuit City Set New Guinness World Record(TM)
for Number of Professional Athletes Gathered to Sign Autographs, as Part of the
”HD Hero Days” Campaign

To raise awareness for charity, Samsung Electronics, the Pro Football Hall of
Fame and Circuit City hosted 18 NFL Players, 2 LCD HDTVs and 4,500 Footballs in
Las Vegas for the record-setting event

LAS VEGAS, Jan 10, 2008 (BUSINESS WIRE) — Samsung Electronics, a market leader
and award-winning innovator in consumer electronics and telecommunications, and
its partners Circuit City and the Pro Football Hall of Fame, have set a new
Guinness World Record(TM) for the largest number of professional athletes
assembled for an autograph signing.

A mountain of 4,500 footballs, 18 Hall of Fame football players, and a whirlwind
of signatures were on stage Wednesday morning at the famed Venetian Resort Hotel
Casino in Las Vegas, in an event that Guinness World Records(TM) has certified as
the world record for the “Largest Autograph Signing by Professional Athletes.”
The event launched the “HD Hero Days” promotion at Circuit City.

Approximately 20 members of the Las Vegas Boys & Girls Club were on-hand and had
the opportunity to meet football legends such as Marcus Allen, Michael Irvin,
Anthony Munoz, Deacon Jones, Carl Eller, Harry Carson, Fred Belitnikoff, Merlin
Olsen and many more. During the event, Samsung formally gave their gift of
$10,000 in product to the Las Vegas chapter of the Boys & Girls Club. This is
part of Samsung’s “Leave a Legacy program” in which the company gives back to the
host-city of major events such as CES, Super Bowl and more.

“Achieving this record with so many great NFL players on-hand is an incredible
accomplishment,” said Tim Baxter, executive vice president of Consumer
Electronics for Samsung Electronics America. “This record underscores Samsung’s
leadership in the consumer electronics industry, and in our support for giving
back to local communities.”

“We’re thrilled to see this promotion brought to life with a world record,” said
Peter C. Weedfald, senior vice president and chief marketing officer for Circuit
City. “We believe ‘HD Hero Days’ will give our Circuit City customers an
opportunity to obtain a souvenir of a lifetime in addition to supporting
charities that help to build strong communities.”

Rob Molloy, the official adjudicator from Guinness World Records(TM), was on hand
to monitor the hundreds of balls being signed and the various pros signing them.
At 10:44 a.m., Molloy announced that a new Guinness World Record(TM) had been
established. “It’s a great achievement,” Molloy said, “and it’s a Guinness World
Record any sports fan can appreciate.”

The footballs will be used during a month-long promotion at Circuit City. Until
February 2, consumers who purchase a 40″ (or larger) 1080p Samsung HDTV plus any
firedog home theater service $99 or more are eligible to receive one of these
autographed footballs, while supplies last.

In addition to the footballs, the heroes signed 2 HDTVs. These 32 inch LCD HDTVs
(LN-T3253H) will be auctioned online at http://www.nflauction.nfl.com, with the
proceeds supporting the Boys & Girls Club of Las Vegas, Boys & Girls Clubs of a
America, the Dan Marino Foundation through Samsung’s Four Seasons of Hope and Pro
Footballs’ Enshrinee’s Assistance Program.

“We are so thankful that Samsung, Circuit City and the Pro Football Hall of Fame
included us in this wonderful program,” said Jim Richards, president and CEO of
the Las Vegas Boys & Girls Club. “The fact that they included a Las Vegas charity
shows they are sincere about making a real difference in the lives of the
youngsters living in our community.”

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2006
parent company sales of US$63.4 billion and net income of US$8.5 billion.
Employing approximately 138,000 people in 124 offices in 56 countries, the
company consists of five main business units: Digital Media Business, LCD
Business, Semiconductor Business, Telecommunication Network Business and Digital
Appliance Business. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, memory chips, mobile
phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a
wholly owned subsidiary of Samsung Electronics Co., markets a broad range of
award-winning, advanced digital consumer electronics, information systems and
home appliance products. The SEA organization oversees the North American
operations of Samsung including Samsung Telecommunications America, LP, Samsung
Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit
http://www.samsung.com for more information.

About Circuit City Stores, Inc.

Circuit City Stores, Inc. (CC) is a leading specialty retailer of consumer
electronics and related services. The domestic segment operates through 676
Superstores and 12 other locations in 159 U.S. markets. The international segment
operates through approximately 800retail stores and dealer outlets in Canada.
Circuit City also operates Web sites at http://www.circuitcity.com,
http://www.firedog.com and at http://www.thesource.ca.

About The Pro Football Hall of Fame

The Mission of the Pro Football Hall of Fame is: To honor individuals who have
made outstanding contributions to professional football, to preserve professional
football’s historic documents and artifacts, to educate the public regarding the
origin, development and growth of professional football as an important part of
American culture, to promote the positive values of the sport. Visit the Pro
Football Hall of Fame online at: http://www.profootballhof.com/.

SOURCE: Samsung Electronics Co., Ltd.
Samsung Electronics America
Jose Cardona, 201-229-4118
jcardona@sea.samsung.com
or
MWW Group
Ben Hawken, 212-704-9727
bhawken@mww.com

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