NMTV broadcasts The 2008 Super Bowl in China

Feb.04, 2008 in Market Outlook

BEIJING, Feb 04, 2008 /Xinhua-PRNewswire-FirstCall via COMTEX/ — China’s leading
diversified financial media group Xinhua Finance Media (XFML) today announced
that Inner Mongolia Satellite TV (known as ”NMTV”) was the only nationwide
broadcaster in China to relay the 2008 Super Bowl across the country on February
4th Beijing time.

XFMedia CEO Ms Fredy Bush said that the broadcast rights represent a unique
opportunity to enhance the visibility of NMTV while helping to build interest
amongst Chinese viewers in the NFL. The NBA series has become hugely successful
in China in recent years, leading to interest in other American sports. According
to data announced by the NBA, the 2006-07 season attracted 1.2 billion viewers in
China.

”We are excited with this unprecedented opportunity for NMTV, which of course
will strengthen its advertising value,” Ms Bush added. ”We look forward to
continuing the collaboration with Yes TV, a content partner of NFL in Asia, and
the NFL for the next couple of years in the Chinese market.”

NMTV reaches 105 cities across China, including Beijing, Shanghai and Guangzhou,
and has a potential viewership of an estimated 225 million. Through the strategic
alliance with Shanghai Camera Media Investment Co., Ltd, XFMedia provides
consulting and advertising services to NMTV.

In 2007, NMTV won the 2007 Best Advertising Value TV Channel award, together with
nine other Chinese TV channels, including CCTV, Hunan Satellite TV, Shanghai’s
Dragon Satellite TV. The award is issued by a division of China’s Ministry of
Commerce and the Chinese Academy of Social Sciences in association with the Hong
Kong Polytechnic University’s Asian Center for Brand Management.

About Xinhua Finance Media Limited

Xinhua Finance Media (XFML) is China’s leading diversified financial media group
targeting high net worth individuals nationwide. The company reaches its target
audience via TV, radio, newspapers, magazines and other distribution channels.
Through its five synergistic business groups, Advertising, Broadcast, Print,
Production and Research, XFMedia offers a total solution empowering clients at
every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the company has offices and affiliates in major cities
of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more
information, please visit http://www.xinhuafinancemedia.com .

About Yes TV

Yes TV is a content partner of the NFL in Asia representing the League with
respect to broadcast arrangements in the region. The Hong Kong-based Yes
Television is a leading, independent media company specializing in the
aggregation and production of compelling video entertainment channels, with
distribution across Asia on all platforms: terrestrial free-to-air, pay TV, IPTV,
broadband, wireless.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made
under the “safe harbor” provisions of the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,” “intends,”
“plans,” “believes,” “estimates,” “confident” and similar statements. Among other
things, quotations from management in this announcement contain forward-looking
statements. Statements that are not historical facts, including statements about
XFMedia’s beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties that could
cause actual results to differ materially from those contained in any
forward-looking statements. Potential risks and uncertainties include, but are
not limited to, risks outlined in XFMedia’s filings with the U.S. Securities and
Exchange Commission, including its registration statement on Form F-1. All
information provided in this press release is as of the date hereof, and XFMedia
undertakes no duty to update such information, except as required under
applicable law.

For more information, please contact:

Xinhua Finance Media
Joy Tsang
Tel:+86-21-6113-5999
Email: joy.tsang@xinhuafinancemedia.com

SOURCE Xinhua Finance Media
http://www.xinhuafinancemedia.com

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